Trivia: Before the Eisners, what were the first official comic book industry awards?

Because they're awesome and because we just so happen to be nominated for one, we're super excited for the Eisner Awards (basically the Oscars of comics)! That said, the Eisners weren't the first official comic book industry awards. What awards did come first?

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Trivia: Shazam usually has a couple sidekicks - Mary Marvel and who else?

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Trivia: Superman marries Lois Lane to get in line with which other entertainment universe?